AfricaBreaking: The Tanzanian Startup Bringing Africa’s Untold Stories to Global Screens

From Dar es Salaam, Tanzania, it is believed that for decades, Africa’s stories have often been told by outsiders, framed through foreign lenses, filtered for international audiences, and packaged in ways that seldom reflect the continent’s own complexity. But a quiet revolution is emerging from Tanzania. AfricaBreaking, a media startup founded in Dar es Salaam and expanding across Zanzibar and Arusha, is rewriting the script. Its mission: to give African narratives the cinematic treatment they deserve, told by Africans, for Africans, and shared with the world.

Founded by filmmaker and CEO Lucas Kahwili, AfricaBreaking was born out of frustration with the persistent stereotypes dominating global depictions of Africa. Having previously worked on international productions for streaming giants like Netflix, Kahwili saw both the appetite and the gap: global audiences were increasingly interested in African stories, but most were being told through Western editorial control.